NZ Visual Diary - entry 439

Addis Cafe & Ethiopian Restaurant

Storefront windows are the visual business cards for retail shops. At their best streetside windows extend seductive invitations to linger, to consider and ultimately to be drawn within.

The cafe window at the Addis Cafe and Ethiopian Restaurant plays on the Kiwi addiction to excellent, if not also exotic, coffee. The demitasse coffee cup signals just that: the coffee will be small-portioned but full bodied. The message is brilliant: complex and layered flavours are best sipped slowly, are best savoured.

The display of the restaurant menu on the plate glass is prosaic but clever. It announces that the party for the senses extends beyond a prized liquid to Ethiopian spiced meats and vegetarian offerings.